<aside> 💡 Before you start investing your time, money & other resources into your Brand Identity; take a moment to reflect whether it should be your priority considering the stage your business is in, your current business objectives, fund availability and time availability.

Unless, your brand is growing consistently over past 6-12 months, has already crossed $50K USD or equivalent monthly revenue, with a decent income for you and generating some profit, don’t spend too much time & money into it.

Focus on growing your business instead.

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PURPOSE:

1. To create a consistent brand identity as that impacts everything:
2. Business strategy
3. Sales
4. Customer experience
5. Trust in the market

WHAT IS BRAND STYLE GUIDE?

Your brand style guide is the collection of specifications that help you present a consistent visual brand to the world.

It’s the guardrails that you share both externally and internally that help you say who and what your brand is. It’s how you communicate (both implicitly and explicitly) what your brand stands for.

While we believe having a brand style guide is essential to building an effective marketing strategy, it also has a few more tangible use cases:

1. Gives your employees, contractors, and partners a central place to access important documentation and visual assets to create more effective content.
2. It helps establish trust with your customers and audience.
3. It helps you maintain consistency, particularly when making updates to your branding.
4. It lets you define what and who you brand is, not someone else.

If you find that something about your brand is not working, fix it!

A brand style guide should be an ever-evolving document.