Create a Living Repository for All Copy, Content, and Marketing Communication

🧭 Purpose

This SOP helps you establish a core messaging system rooted in real customer insights, brand voice, and value language.

It will guide everything from:

• Website & product copy
• Ad creatives and angles
• Email flows and campaigns
• Organic content & captions
• Even product packaging or in-store messaging

You’re not just collecting words — you’re building a language system for your brand.

🚀 Why This Is Essential

Your brand needs to speak in a consistent, compelling, customer-aligned voice across every touchpoint. This SOP helps:

• Avoid starting from scratch every time you need copy
• Replace assumptions with real insight
• Align your team around one source of truth for messaging
• Make AI tools smarter and more brand-aligned when you use them