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Facebook & Instagram - Bring your products to people on Facebook and Instagram. | Shopify App Store

https://youtu.be/umhINmrVdhE

This document contains detailed actionable insights derived from the transcript of a tutorial video explaining the process of connecting a Shopify store to Facebook and Instagram Shop. Follow the steps and concepts below for a complete grasp of the video content.

Introduction and Preparation

Key Concepts:

• Objective: Connecting your Shopify store to Facebook and Instagram for enhanced sales and visibility.
• Preparation:
  • Open two tabs: one for Shopify and another for Meta Business Suite (accessible at business.facebook.com).
  • Log in with your Facebook/Instagram account.
  • Ensure your Gmail or email account is accessible if needed.

Installing the Facebook and Instagram App in Shopify

Steps:

1. Navigate to the Shopify App Store:
   • Scroll down in the Shopify dashboard or go directly to apps.shopify.com.
2. Search for Meta tools:
   • Look for "Facebook and Instagram" developed by Meta.
   • Ensure the developer is Meta, as there may be similar apps from other providers.
3. Install the app:
   • Click on "Add Application".
   • Confirm installation; no additional charges should apply.

Connecting Shopify to Facebook and Instagram

Process:

1. Add the Sales Channel in Shopify:
   • Go to Sales Channel in the Shopify dashboard.
   • Select Facebook and Instagram.
   • Click Start Selling.