To run a successful eCommerce business, you have to work on & continuously optimise all of the following areas (& more):

Finance

Branding

Products

Sales

Operations

Marketing

Example: A Tweet from Obvi CEO Ron Shah

https://x.com/obviceo/status/1687289950805377024?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

Ron talked about:

• Cost of Goods Sold (COGS) Optimization
• Gross Profit Margin Improvement
• Inventory Management
• Shipping and Fulfillment Cost Reduction
• Marketing Return on Investment (ROI)
• Customer Acquisition Cost (CAC) Control
• Cross-selling and Upselling Techniques
• Returns and Refunds Management
• Operational Efficiency
• Expense Reduction Strategies
• Cash Flow Management
• Real-time Data Monitoring

https://x.com/obviceo/status/1697641970544341323?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/monicagrohne/status/1697760935883190300?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/damccormick13/status/1695099716919292369?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

It’s extremely crucial to understand that growing an eCommerce business is much more than just launching a website, or new products or running ads.

https://x.com/Kent_Wilson/status/1801308427609850161

https://x.com/mereditherin/status/1821375837343756457?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/mereditherin/status/1821388176226955692?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/katcoleatl/status/1825695316026503351?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/katcoleatl/status/1825695322632499610?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q