To make it reasonable for your financials & also fair for my experience & expertise, please share the P&L of the last 3 months in the following formats:
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Consider this my NDA (non-disclosure agreement), legally binding myself to not disclose your financials with identifying information about you or your company, anywhere or to anyone else.
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Once I see this, I can best advice you on
Sounds good?
And to clarify why I insist on seeing financials to guide any organisation with their marketing & growth:
A CMO's Journey to Mastering DTC Financials (and why you should do the same)