https://youtu.be/xDie2m4OR4Q?si=t8oeQwB4JDEXc60d

Learn how to effectively create and optimize your Facebook and Instagram shops to boost sales and maximize revenue. This actionable guide walks you through every step, from accessing tools to promoting your shop.

What You’ll Need Before Getting Started

• A personal Facebook page.
• A Facebook business page.
• Products to sell.

Step 1: Accessing Facebook Commerce Manager

• Commerce Manager is Facebook's tool for managing an online store.
• Steps to access:
  1. Log into your Facebook account.
  2. Click on your profile picture and select Meta Business Suite.
  3. Under All Tools, select Ads Manager.
  4. Open the burger menu (three horizontal lines) and choose Commerce Manager.

Step 2: Creating Your Product Catalog

• The catalog is the foundation of your Facebook shop. It stores all product information.
• Steps to create:
  1. Click Add Catalog.
  2. Select Online Products as the category.
  3. Name your catalog (e.g., “Business Name Products”).
  4. Assign catalog permissions to yourself or partners.

Step 3: Adding Products to Your Catalog

• Options to add products:
  1. Manually - Best for small inventories or unique products.
  2. Data Feed - Use a spreadsheet for large inventories.
  3. E-commerce Platform Integration (e.g., Shopify, WooCommerce) - Syncs your existing product catalog automatically.