CRO Best Practices

Homepage

https://x.com/oliverkenyon/status/1836315728426725829

https://x.com/oliverkenyon/status/1868584489414259077?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

Cart Page

https://x.com/dennishegstad/status/1831388710421852467

Product Pages

https://x.com/arijanjanes/status/1868249929728045289?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/alex_momeni/status/1868399429801087087?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

https://x.com/dtc_alchemist/status/1868658142634201468?s=46&t=xg9gxPXmjqtpbG-w9gZu5Q

SEO Optimised eCommerce PDP (Product Page)

Let’s look at an example of a “perfectly optimized” page from an ecommerce site. [Source: eCommerce SEO from Backlinko]

Let’s break each of these elements down:

Title Tag: Add Modifiers Like “Buy”, “Cheap” and “Deals” to Get More Long Tail Traffic

You (obviously) want to use your target keyword in your page’s title tag.

But don’t stop there. Adding “modifiers” to your title tag can help you show up for more long tail searches.

For example, let’s say your target keyword is: “noise canceling headphones”.

Instead of making your title tag: “Noise Canceling Headphones at Headphones R’ Us”, you want to add a word or two that people might use when searching for “noise canceling headphones”

Here are some common terms people use when searching for products in Google:

• Cheap