Product-market Fit

“The only thing that matters is getting to product/market fit.”

There is a reason why so many successful business owners & mentor believe in the above statement.

“Product/market fit means being in a good market with a product that can satisfy that market.

*You can always feel when product/market fit isn’t happening.*

The customers aren’t quite getting value out of the product,
word of mouth isn’t spreading,
usage isn’t growing that fast,
press reviews are kind of “blah”,
the sales cycle takes too long,
and lots of deals never close.

And you can always feel product/market fit when it’s happening.

The customers are buying the product just as fast as you can make it—or
usage is growing just as fast as you can add more servers.
Money from customers is piling up in your company checking account.
You’re hiring sales and customer support staff as fast as you can.
Reporters are calling because they’ve heard about your hot new thing and they want to talk to you about it.
You start getting entrepreneur of the year awards from Harvard Business School.
Investment bankers are staking out your house. You could eat free for a year at Buck’s.

Lots of startups fail before product/market fit ever happens.” Read more at:

Pmarchive · The only thing that matters

“Achieving product-market fit means that you have a strong value proposition, people find out about your store by word of mouth, you have a steady stream of customers and sales, and that your product solves a problem within a larger, lucrative market.”