Pre-launch Audience & Trust Building on Social

https://www.instagram.com/p/DH-74uOygYS/?img_index=7&igsh=MXAxMmNkZDVmdWMycw==

Step-by-Step Guidelines for New Brands Leveraging Social Commerce

https://share.snipd.com/episode/83ca48c1-7a79-4922-a8fe-541beed068f3

Building a successful brand on platforms like TikTok Shop requires a strategic approach focusing on relationship building and organic reach before scaling paid campaigns. Here's a step-by-step guide based on BK Beauty's experience:

Phase 1: Laying the Foundation 🏗️

• Develop a stellar product: ✨ Ensure high quality and excellent margins to support product seeding and sampling efforts.
• Identify your niche: 🎯 Focus on a specific target audience or sub-niche within your broader market to make initial product seeding more efficient and cost-effective.
• Build relationships with creators: 🤝 Actively engage with relevant creators, sending them products, building authentic relationships, and offering affiliate incentives. This long-term strategy cultivates organic reach.
• Understand creator mindset: 🧠 Recognize that creators have limited "inventory" ⟮time and content⟯. Your approach should be collaborative and supportive, fostering genuine partnerships rather than transactional exchanges.

Phase 2: Accelerating Growth with TikTok Shop 🚀

• Leverage TikTok Shop: 📱 Once established, integrate TikTok Shop into your existing creator ecosystem. The closed-loop system accelerates the commerce flywheel.
• Embrace organic reach: 🌱 Let your product's quality and creators' authentic engagement drive visibility. Manage inbound product sampling requests efficiently.