Upwork.com
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You might want to work on Custom GPT for Your DTC Brand: SOP to Systemize Content Writing & Delegation first.
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🔑 Key Understanding
If you tried hiring through platforms like Upwork and could never make it work, tell me you're not making the following mistake.

- At this price point, you’re not hiring for strategy or judgment—you’re hiring purely for task execution. Keep expectations clear and grounded. Here’s the mindset to adopt:
- Assume zero baseline: Expect no prior understanding, initiative, or decision-making ability from the freelancer. Treat them as a tool executing a checklist.
- Use a 2-hour trial ($10 max): This is your decision budget. Use it to assess if they can follow instructions. If they can’t, move on. No second chances.
- Don’t waste energy correcting mistakes: Don’t explain, debate, or hope for improvement. Time is more valuable than effort spent teaching.
- Iterate on your end: If someone fails a task, revisit your JD and SOP before trying again. The problem often lies in unclear or overcomplicated instructions.
- Optimize your process, not the person: Your goal is to make your SOP so foolproof that even a $5/hour worker with zero context can deliver.
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Provide screen recordings and SOPs using a tool like Komodo Decks
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How Upwork Works
https://youtu.be/nrw008L05bg?si=c97fOgN7Qj6oB8-4

https://youtu.be/ZljuP_GxPOo?si=RZCuwef6gsqAYqAj
https://youtu.be/LknMpxxy-LE?si=7bcqiY1T_eIEKzS6
Creating Client Account
https://youtu.be/cDXJPYyB6I4?si=GXesCdTwzjJlhcnV
To add/edit your company image
- Go to Settings › My Info
- Choose the image icon in Company details
- Choose a file, adjust the frame to your liking and choose Save
To add/edit your company information
- Go to Settings › My Info
- Choose the edit button (pencil icon) on the right-hand side in Company details
- Enter the details (name, website, tagline, description) and choose Save
To add/edit your company contact details
- Go to Settings › My Info
- Choose the edit button (pencil icon) on the right-hand side in Company contact
- Enter the contact details and choose Save
To edit your company’s ownership
- Go to Settings › My Info
- Choose the Transfer ownership button
- Enter the name of the new owner and select Begin Transfer. Note: You can only transfer ownership to a company member who has administrator status
- We’ll send you an email confirming your request. Choose I agree, if you wish to transfer company ownership
- We’ll send an email to the person you’ve named inviting them to become the new owner, and they will need to choose Accept Invitation to do so