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A senior operator's brain, without the senior-operator retainer. You keep 80% of every new profit dollar, and if I don't grow your profit, you barely pay.

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🎯 An Operator With the Experience to Own Your Entire Growth Engine

10+ years, 1,000+ brands, 60+ countries - deep, hands-on range across every lever that moves the P&L.

💰 Finance & P&L Command

The command center for everything below - I own the P&L first, then judge every lever by the profit and cash it returns.

• P&L ownership, forecasting & budget allocation
• Unit economics: CAC, LTV:CAC, MER, Contribution Profit
• Cash, demand & inventory planning

🚀 Acquisition & Media

Every channel earns its budget by marginal return, not attributed ROAS.

• Media buying: Meta, Google, TikTok Shop, Amazon
• New-customer efficiency & POAS
• Channel mix by marginal return
• Offer & funnel architecture

✍🏼 Creative & Brand

Creative that moves the number, not just the feed.

• Creative strategy & performance creative systems
• Ad concepting & testing
• Copywriting & messaging
• UGC, creators & influencers
• Brand-building that still performs

🛒 Conversion & Retention

More profit from the traffic and customers you already have.

• CRO: CVR, AOV
• Site & landing page experience
• Email & SMS, subscription & loyalty
• LTV & repeat-purchase rate, looped straight back to the P&L

📐 Measurement & Truth

Decisions from what actually drives sales, not platform-reported credit.

• Incrementality testing & media mix modeling (MMM)
• Attribution & the measurement stack
• Forecasting & scenario modeling
• The up-market discipline most DTC brands skip

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And the operator layer that ties it all together. I have personally owned every one of these levers, and I still get hands-on when it counts - not just from a deck. I sit between the founder, the C-suite, and the specialists (developers, designers, media buyers), speak all their languages, and translate between them. I hold agencies and vendors accountable, hire and fire the right talent, wire AI and automation into the stack to kill manual drag, and own the top-level calls.

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This is not theory. For a 7-figure US performance apparel brand, I showed that 48% of revenue going to ad spend was not sustainable, proved we were losing money on every order, then led the revamp of media, creative, and hiring around an 8-figure roadmap. The full breakdown is in the case studies below.

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Want an operator like this in your corner? I take on only a few brands at a time, and I read every application myself.

🔗 Apply for the 90-Day Profit Sprint

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🧭 But I Will Not Try to Own All of It - and That Is the Win-Win

Having the range to own everything does not mean I should. Grabbing every lever by default would burn your money and split my focus - that helps no one.

After an initial review of your business and finances, we decide together - lever by lever - whether I:

• ✅ Own it - I run it end to end.
• 🤝 Contribute to it - I steer it alongside your team or agency.
• 👥 Delegate it - I bring in and brief the right person.
• ⏸️ Skip it - we consciously park it, so focus stays on the north stars.