⏳Quick Action Checklist (24-hours)

• [ ] Google & YouTube Sales Channel / CAPI Solution & Conversion Events are setup properly.
• [ ] Add Brand Terms as Negative Keywords in PMax Campaign
• [ ] Test Standard Shopping Campaigns vs PMax
• [ ] Cut Underperforming Ad Groups & Ads
• [ ] Branded Search Campaigns: Switch Bidding to tIMPR (Target Impression Share)
• [ ] Account Level Exclusions
• [ ] Negative Keywording
• [ ] Final URL Exclusions in PMax

Basics

Keywords Match Types

About keyword matching options - Google Ads Help

2025 Updates

Credit: George Clements on X

Add Brand Terms as Negative Keywords in PMax Campaign

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Objective: Pay ONLY for COLD Traffic NOT Retargeting

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https://support.google.com/google-ads/answer/15726455