⏳Quick Action Checklist (24-hours)

[ ] Google & YouTube Sales Channel / CAPI Solution & Conversion Events are setup properly.
[ ] Add Brand Terms as Negative Keywords in PMax Campaign
[ ] Test Standard Shopping Campaigns vs PMax
[ ] Cut Underperforming Ad Groups & Ads
[ ] Branded Search Campaigns: Switch Bidding to tIMPR (Target Impression Share)
[ ] Account Level Exclusions
[ ] Negative Keywording
[ ] Final URL Exclusions in PMax

Basics

Keywords Match Types

About keyword matching options - Google Ads Help

working_keywordmatchtypes_EN_Keyword Match Types.svg

2025 Updates

Google Marketing LIVE 2025 - 15 Minutes Takeaways

https://youtu.be/4n52TDXSR0g?si=WLotFXEa92OuDBea

Full video: