Having clear visibility into eCommerce Finance Basics is essential when running an eCommerce brand. I haven't found a better solution than https://storehero.ai/, starting at $179/month.
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If you'd like an introduction to Thomas, the founder of StoreHero, just share your email address with me.
He'll set up a demo and guide you through getting started!
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To give you a preview of what StoreHero offers, here are some screenshots from one of the brands I manage using the platform.
StoreHero - Demo Deck - May 2025 (1).pdf
Contains quick access to
Displays critical metrics including Net Sales, Marketing Spend, MER (Marketing Efficiency Ratio), and Contribution Margin with percentage changes.
Shows a trend line tracking selected metric over time with comparison options between current and past periods.
Provides important notifications about performance issues, such as the warning about increased marketing spend affecting sales and profit.
Area to set and track specific targets for Net Sales and Ad Spend.
Highlight important KPIs including Net Sales, Total Ad Spend, MER, Contribution Margin, AOV, and user metrics
Breakdown of Acquisition, Retention, and custom sections (e.g. SG - a section with my chosen ones) metrics with individual performance graphs.
The dashboard provides a detailed side-by-side comparison view with several key sections:
The color-coded target tracking (red indicators for behind target, green for ahead) provides immediate visual feedback on performance status.
If you haven't yet switched from Platform Metrics to Blended Metrics, now is the time to make that transition.
Even if you're using just one ad platform, making business decisions based solely on in-platform data can be severely limiting.
Managing ads becomes more complex when you start running them across multiple platforms.
This complexity is particularly notable when customers are exposed to ads from different advertising platforms.
Individual ad platforms cannot be evaluated in isolation.
Instead, consider how your total ad budget—distributed across multiple channels—contributes to overall business growth.
This is why blended metrics are crucial.
StoreHero excels at presenting these metrics clearly.
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StoreHero is not an attribution platform.
It doesn't add tracking pixels to your site or provide detailed attribution models like first-click, last-click, linear, or data-driven analytics.
The platform won't attempt to determine how much each channel contributes to your growth.
Many brands are moving away from traditional attribution methods. Here is why 👇🏼
https://souravghosh.substack.com/p/attribution-incrementality-ecommerce-measurement
While measurement solutions like incrementality testing offer better insights, they are often impractical and expensive for smaller brands.
This is why I love :storehero-logo: StoreHero and its simplicity, effectiveness, and affordability for smaller brands.
For attribution and AI data tracking, consider
:triple-whale-icon: TripleWhale. (Best for companies with $1M+ annual website revenue focused on a single ad platform)
However, if you're an omni-channel brand selling through multiple channels with 8-figure revenue and major cross-platform marketing investments—particularly in top-of-funnel media—consider using [Lifesight](https://souravghosh.notion.site/Lifesight-19959b3e4cb7805db71fda2c460b6bf1)
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