Having clear visibility into eCommerce Finance Basics is essential when running an eCommerce brand. I haven't found a better solution than 🔗 StoreHero | Profit Analytics for E-Commerce. Their positioning says it all: "The Ecomm Dashboard Built Around Your Goals."

Plans & What's Included

Feature	Profit Platform	• Elite Support
Full sales, profit & marketing reports	✅	✅
Lifetime profit reports	✅	✅
Creative performance tool	✅	✅
Forecast builder	✅	✅
Access to StoreHero Academy	✅	✅
1:1 Onboarding Support	✅	✅
24/7 Email Support	✅	✅
AI Profit Co-Pilot with actionable insights	—	✅
Monthly check-in calls with a DTC Profit Hero	—	✅
Bi-weekly video updates to keep you on track	—	✅
Tech stack reviews for cost savings	—	✅
Help with forecasting & reducing profit leaks	—	✅
Early access to new features	—	✅
Priority support & hands-on help	—	✅

Monthly Pricing by Revenue

Last 12-Mo Revenue	Profit Platform	• Elite Support
$0–1M	$179/mo	$299/mo
$1–2M	$249/mo	$399/mo
$2–5M	$399/mo	$649/mo
$5–10M	$499/mo	$749/mo
$10–15M	$699/mo	$999/mo
$15–20M	$899/mo	$1,249/mo
$20M+	Custom	Custom

Yearly billing saves ~10–12%. Prices exclude applicable taxes.

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Pricing changes. Always confirm the latest at 🔗 storehero.ai/pricing before making a decision.

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Primary Platform: :shopify-logo-green-bg: Shopify

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StoreHero's free trial installs via the Shopify App Store. BigCommerce, Magento, and WooCommerce may have limited or legacy support — ask Thomas directly if you're on one of those platforms.

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If you'd like an introduction to Thomas, the founder of StoreHero, just share your email address with me.

He'll set up a demo and guide you through getting started!

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To give you a preview of what StoreHero offers, here are some screenshots from one of the brands I manage using the platform.

Overview

StoreHero - Demo Deck - May 2025 (1).pdf

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This demo deck is from May 2025. The platform has added features since then — including an AI Spend Advisor and enhanced Goals & Forecasting. Book a live demo with Thomas for the most current walkthrough.

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Dashboard Tiles Interface

Navigation Menu (Left Sidebar)

Contains quick access to

Dashboard,
Ads Overview,
Store, Marketing,
Finance,
LTV, and
Settings

Key Goals Section (Top)

Displays critical metrics including Net Sales, Marketing Spend, MER (Marketing Efficiency Ratio), and Contribution Margin with percentage changes.

Performance Graph

Shows a trend line tracking selected metric over time with comparison options between current and past periods.

Alert Box (Red)

Provides important notifications about performance issues, such as the warning about increased marketing spend affecting sales and profit.

Goals Section

Area to set and track specific targets for Net Sales and Ad Spend.

Starred Metrics

Highlight important KPIs including Net Sales, Total Ad Spend, MER, Contribution Margin, AOV, and user metrics

Detailed Analytics Sections

Breakdown of Acquisition, Retention, and custom sections (e.g. SG - a section with my chosen ones) metrics with individual performance graphs.

Side by Side Comparison View with Target Tracking

The dashboard provides a detailed side-by-side comparison view with several key sections:

Key Goals Section: Shows critical metrics with their current values, previous period comparisons, percentage changes, targets, and performance against targets
Performance Indicators: Each metric includes:
- Current period value
- Previous period comparison
- Percentage change (shown with up/down arrows)
- Target value
- Visual indicator showing performance vs target (red for behind target)
Metric Categories: Organized into logical groupings:
- Key Goals (high-level metrics)
- Starred (frequently monitored metrics)
- SG (selected metrics)
- Acquisition (customer acquisition metrics)
- Retention (customer retention metrics)

The color-coded target tracking (red indicators for behind target, green for ahead) provides immediate visual feedback on performance status.