If you are running an eCommerce business, using Shopify, you & your Marketing Team, should be able to make quick changes to your website, without needing help of a developer. That’s the whole point of using Shopify.

🚫 I will strongly recommend NOT using a ⛔Custom Theme⛔, unless you have a very specific & valid reason for doing that, being dependent on your developer.

You can go for any good Shopify theme compatible with Online Store 2.0 / Horizon Frameworkwhere you can easily edit templates using Sections & Blocks. Equally easy should be adding App Blocks for added functionalities.

<aside> 💡 Remember, for most eCommerce Shopify stores, there is nothing to design or develop. If you are using the right theme, it’s just about choosing the right sections & blocks.

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My recommendation is using one of the most popular themes like: https://themes.shopify.com/themes/dawn/styles/default or :shopify-logo: Latest Horizon Framework themes.

Need more? Buy additional sections and blocks from https://apps.shopify.com/section-factory $9 one time cost per section.
Need even more? Try a paid theme like Debutify
Need A/B Testing and other customized experience for different segments? https://shoplift.ai/ can help.
For fast growing brands, spending high on acquisition use FERMÀT - Convert more Paid Traffic for eCommerce

Let me know if you want me to connect you with your team.

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Need inspiration and guidance?

If you're thinking,

"Shopify's Theme Customizer, sections, and blocks are easy enough... but I have no idea what the ideal layout should be for my homepage, product pages, collection pages, or cart page. Should I hire an expert?"

Here’s what I recommend:

Start by browsing websites of successful e-commerce brands—especially those in your niche.

Study their layouts and try to replicate what you like using your theme’s sections and blocks.

If something can’t be recreated using those tools, it’s likely not essential at this stage.

Don’t get stuck.

Use what’s available and do the best you can with it.

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You’ll find some great reference layouts here 👇🏼

Optimized Ecommerce Pages

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If you’re already growing, improving your website layout can directly impact your revenue.

But instead of hiring an expensive expert, developer, or agency to redesign your site,

you could save money by booking a mentorship call with someone like me.

I’ll guide you—on a call or via Slack—on the most effective layouts to support your business goals.

Once you’re clear, you can either implement them yourself or delegate the task to a reliable freelancer at $5/hour from platforms like Upwork.

New to Shopify

https://help.shopify.com/en/manual/intro-to-shopify

https://help.shopify.com/en/manual/intro-to-shopify/initial-setup

https://help.shopify.com/en/manual/intro-to-shopify/initial-setup/new-to-shopify-checklists/general-checklist